Training — Marketing & AI

Performance Marketing & AI Training

Concrete training rooted in real field practice — with AI integrated at every step.

Whether you are a complete beginner, entrepreneur, manager or changing careers, each training track is built around concrete outcomes, not empty theory. AI is not a bonus module: it is integrated everywhere it truly changes the practice.

Choose the right track

Choose the right track

Pricing adapts to Canada or French-speaking Africa. Struck launch prices appear only in the Canada region.

Region
Track 0BEGINNER

Digital Marketing Foundations

Target audience
True beginners, small entrepreneurs, complete novices
Duration
6 weeks — 1 live 90 min session/week
  • Complete digital ecosystem + 2026 AI tools panorama
  • Build and audit your online presence
  • Create content with AI workflows (ChatGPT, Canva AI, CapCut AI)
  • Introduction to paid advertising + AI in ad platforms
  • Read data and KPIs with AI support
  • Build a 90-day marketing plan integrating AI
Price
Group

40 000 FCFA

Individual

80 000 FCFA

Payment in 2 installments available
Track 1INTERMEDIATE

Performance Marketing 360

Target audience
Entrepreneurs, marketing managers, professionals changing careers
Duration
10 weeks — 1 live 2h session/week
  • Full-funnel TOFU/MOFU/BOFU view and acquisition strategy
  • Paid Media introduction: Google Ads, Meta Ads, logic and structure
  • Advanced analytics: GA4, data-driven attribution, AI models
  • AI in campaigns: Smart Bidding, Advantage+, PMax
  • Marketing workflow automation (Zapier, Make, n8n)
  • Automated Looker Studio + AI reporting and scaling strategy
Price
Group

90 000 FCFA

Individual

180 000 FCFA

Payment in 2 installments available
Track 2INTERMEDIATE

Paid Media Intensive

Target audience
Marketers who want to master ad execution from A to Z
Duration
8 weeks — 1 live 2h session/week
  • Account structure and signals sent to the AI algorithm
  • Google Ads Search: Broad Match + Smart Bidding + Responsive Ads
  • Google Shopping and Performance Max: guide AI without blocking it
  • Meta Ads: Advantage+ Audience, AI creatives, Creative Score
  • Paid workflow automation: alerts, scripts, auto reports
  • Data-driven attribution and live account audit
Price
Group

75 000 FCFA

Individual

150 000 FCFA

Payment in 2 installments available
Track 3ADVANCED

AI & Performance Marketing

Target audience
Marketers with solid foundations who want to scale with AI
Duration
6 weeks — 1 live 2h session/week
  • How AI works in Google, Meta and TikTok in 2026
  • Advanced Smart Bidding: when to let the machine work, when to take back control
  • Advanced Advantage+ and PMax: strategy, structure, traps to avoid
  • Complete marketing workflow automation (Zapier, Make, n8n)
  • Automated Looker Studio reporting + AI connectors
  • Scaling with AI: budgets, audiences, AI-generated creatives
Price
Group

60 000 FCFA

Individual

120 000 FCFA

Payment in 2 installments available
Track 4CAREER CHANGE

Professional Career Change

Target audience
People who want to become performance marketing specialists
Duration
16 to 20 weeks — intensive format
  • Complete career-change program toward performance marketing
  • Practice on real advertising accounts
  • Build a professional portfolio you can present
  • Module: build your personal AI marketing stack
  • Module: position yourself as an AI-marketing specialist on LinkedIn
  • Career coaching: CV, freelance client pitch, interviews
  • Training certificate
Price

Available in Canada only

3 x 699 $ CADNo group offer on this track.
Track 5CUSTOM

Custom Training

Target audience
Individuals or teams with specific needs
Duration
Variable depending on the program defined together
  • Program built 100% around your needs, sector and tools
  • Complete diagnostic audit before starting (60 to 90 min offered)
  • AI integrated according to your existing stack: beginner to advanced
  • Flexible format: individual or group/team, in-person or remote
  • Adjustments possible during the program
  • Final review session with personalized recommendations
Price
Team

From 400 000 FCFA

Individual

From 200 000 FCFA

Price defined after the free diagnostic
Process

How it works

  1. 01

    Free discovery call — 30 min via Zcal to understand your needs and identify the right track.

  2. 02

    Choice and registration — Select your training and payment terms adapted to your country.

  3. 03

    Weekly live sessions — 1 to 2h per week, practical exercises on real tools and accounts.

  4. 04

    Concrete deliverables — Resources, recordings and access to materials for the full duration.

Two markets

One expertise, two field realities

Canada

  • Zoom sessions
  • WhatsApp or Slack group
  • Resources in French
  • Payment in CAD — 2x or 3x available

French-speaking Africa

  • Zoom or WhatsApp Video sessions
  • Active WhatsApp group
  • Local examples and practical cases
  • Payment in FCFA — 2x available
  • Teaching adapted to local field realities
Your data stays confidential. No spam.
FAQ

Frequently asked questions

Ready to move up a level?

Concrete training rooted in real field practice — with AI integrated at every step.